Can Orthodontists Make Money with Invisalign?

Dentists and orthodontists can become certified providers of Invisalign treatment, an alternative to traditional braces that is gaining popularity. Invisalign trays are clear, removable aligners that gradually straighten teeth. Patients can easily remove them for eating, dental hygiene, or special occasions. For dentists and orthodontists, participating in the Invisalign offer can open their office to more patients and increase revenue.

The way Invisalign works with orthodontists and dentists blurs the lines between traditional distribution models. To become a partner, an orthodontist must show proof of license and the ability to practice dentistry or orthodontics, and take a 1- to 2-day course to learn about the product and how to use the 3D imaging software that comes with it. The only way to get a specific quote for a personalized treatment plan is to see your dentist or orthodontist. If you're on the full Invisalign treatment plan, refinements don't usually come at an additional cost, but you should ask your dentist or orthodontist for confirmation.

From start to finish, the treatment plan is administered and supervised by a qualified dentist or orthodontist. In terms of cost, Invisalign and braces may be about the same depending on your needs. The company will provide some models of teeth with the Invisalign appliance for the office and some basic marketing materials to use when describing it to potential customers, but most of the approach to business acquisition focuses on the individual dentist or orthodontist. Regular office visits allow the dentist or orthodontist to modify treatment and supplement aligners with attachments that can facilitate more drastic or complex tooth movements.

An Itero 3D scan of the patient's mouth is performed to understand exactly how and where each tooth should move for perfect alignment. Dentists and orthodontists earn points for each Invisalign treatment they complete, allowing them to advance to higher levels. When you visit your dentist or orthodontist about Invisalign as a smoothing solution for your teeth, he or she should be able to give you an estimated cost of treatment and help you determine what your insurance will cover.